One app, filmed five ways.

Every template here is one the pipeline renders today, shown with a film it made of the same product, Instagram Feed. A template that cannot be rendered is not on this page.

Launch films

A launch film argues. It leads with what your product gives back in time or money, and shows the app for a few seconds, as proof.

Launch film

Continuous Launch

The same argument as Launch Film, with no cut in it. One object carries the whole film: a post, the gap in your site, your icon, your product's window, the offer. Every scene opens out of the one before, and each thing arrives on its own beat.

Pacing: Brisk
Transitions: Morph
Camera: Dolly
Captions: None
Music: Electronic, 120 BPM, scored to the cut
Formats: 16:9
This film: 0:42, 1080p

The brief it came from

A launch film for Instagram Feed with no cut in it, for people who built their own site and post every week. The claim: post on Instagram and your website updates itself. Open on the account and its real posts, lead with what keeping the site current by hand costs (26 hours a year), prove it three times, give the price, end on Start free.

Launch film

Launch Film

One claim about the time or money your product gives back, in big type on a beat. Your app is on screen for seconds, as proof. Written from a brief: who it is for, what today costs them, three proofs, one action.

Pacing: Brisk
Transitions: Cut
Camera: Static
Captions: None
Music: Electronic, 120 BPM, scored to the cut
Formats: 16:9
This film: 0:40, 1080p

The brief it came from

A launch film for Instagram Feed, for people who built their own site and post every week. The claim: post on Instagram and your website updates itself. Lead with what keeping it current by hand costs (26 hours a year), prove it three times with the take, give the price, end on Start free.

Demos

A demo shows. Framefly walks through your app click by click, with the camera on whatever just changed.

Demo

Mac Demo

Your app in a browser on a Mac desktop. The camera punches in on every click and glides back out, with an oversized cursor to follow.

Pacing: Standard
Transitions: Zoom
Camera: Spring zoom, 2.25x
Captions: None
Music: None
Formats: Desktop frame
This film: 0:44, 1080p

The brief it came from

A screen-recording style demo of Instagram Feed on a Mac desktop: add a feed, pick a layout, get the code.

Demo

Studio

Your app in a floating window on a soft gradient. 2x punch-ins, a large smooth cursor and captions that light up word by word.

Pacing: Standard
Transitions: Zoom
Camera: Spring zoom, 2x
Captions: Karaoke
Music: None
Formats: 16:9, 9:16, 1:1, 4:5
This film: 0:44, 1080p

The brief it came from

Show how to put an Instagram feed on a website with Instagram Feed, start to finish, with captions.

Demo

Dynamic Demo

A dark stage, your app's window tilted in space and lit by its own screen. A title card opens each part, the camera cuts between angles and the focus follows the cursor.

Pacing: Standard
Transitions: Cut
Camera: Dolly
Captions: None
Music: Minimal electronic, 104 BPM
Formats: 16:9, 9:16, 1:1, 4:5
This film: 0:59, 1080p

The brief it came from

A dynamic demo for Instagram Feed: from an empty dashboard to a feed on a website in under a minute. One title per step, end on the address.

Twenty ways to set the words.

Captions are the script, word for word, timed on the voice. Type a sentence of your own and watch each style say it.

PopTwo or three heavy words, the spoken one grows and takes the colour.

KaraokeA full line in outlined type, each word lighting up as it is said.

BlocksEvery word in its own box, the spoken one in colour.

One wordA single huge word at a time. For hooks and very short clips.

MarkerBold type with a highlighter stroke moving from word to word.

PunchSlanted capitals on a hard shadow, like a poster.

StackOne word per line, stacked, the spoken line in colour.

OutlineHollow letters that fill in as the voice reaches them.

NeonWhite type, the spoken word glowing.

LabelA strip of white tape, slightly askew, the spoken word marked.

BubbleA message bubble, the spoken word in a dark pill.

TypewriterTyped out word by word behind a caret.

SubtitleWhite on a dark bar: readable on anything.

CinemaWarm film subtitles with a soft shadow and no bar.

Closed captionMonospaced white on solid black, as on television.

Lower thirdA panel set to the left with a coloured edge, like a news strap.

CleanPlain white type, the words still to come held back.

Fade inEach word appears as it is said and stays.

UnderlinePlain type with a coloured rule under the spoken word.

GlassA frosted pill that lets the picture through.

Any presenter, in any room.

A presenter can open your video alone, or sit over your app while it is up. They are cut out, so each one is at home in every room.

AI presenter

MayaFriendly guide

Room Studio

Nine presenters and ten rooms, all generated for Framefly. A presenter adds one credit to a video and is in beta.

Eighteen backdrops to shoot against.

Five are drawn by the templates themselves. Thirteen are pictures made for Framefly: textures, landscapes and two desktops. Or upload your own.

Dusk

Noir

Ember

Midnight

Lime

Silk

Glass

Ink

City lights

Paper

Plaster

Forms

Dunes

Peaks

Ocean

Clouds

Ridges

Coast

Eleven voices, 29 languages.

Pick a studio voice, clone your own after reading a consent phrase aloud, or record the narration yourself. Framefly lines the captions up with it.

WillMale, AmericanRelaxed, friendly. Product demos.

InèsFemale, AmericanWarm, clear. Product demos.

TheoMale, AmericanEnergetic, crisp. Launch teasers.

OliverMale, BritishCalm, assured. Explainers.

MayaFemale, AmericanFriendly, patient. Onboarding.

CamilleFemale, FrenchBright, natural. Social clips.

KwameMale, Ghanaian EnglishDeep, warm. Brand stories.

SoraNeutral EnglishEven, modern. Dev tools.

LukasMale, GermanPrecise, steady. B2B explainers.

PriyankaFemale, Indian EnglishUpbeat, clear. Tutorials.

MatteoMale, ItalianSmooth, relaxed. Lifestyle apps.

English (US)English (UK)FrenchGermanSpanish (Spain)Spanish (LatAm)ItalianPortuguese (BR)Portuguese (PT)DutchPolishSwedishDanishNorwegianFinnishCzechRomanianGreekTurkishRussianUkrainianArabicHindiIndonesianFilipinoMalayJapaneseKoreanChinese (Mandarin)

Your brand on top of any template.

A brand kit holds your logo, colours, type and end card. It checks every colour pair for contrast before it reaches a caption.

See where it all comes together

Launch day in

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Your app, on film, on October 28.

Leave your email and you get one message on launch day, with a link to make your first video for free.

One app, filmed five ways.

Launch films

Continuous Launch

Launch Film

Demos

Mac Demo

Studio

Dynamic Demo

Twenty ways to set the words.

Any presenter, in any room.

Eighteen backdrops to shoot against.

Eleven voices, 29 languages.

Your brand on top of any template.

Your app, on film, on October 28.

Framefly is live.